There are many ways businesses can boost their bottom line, but unfortunately many are detrimental to both the physical and mental health of employees. Eighty-hour workweeks, ridiculous ‘campus’ amenities, and 'growth-at-all-cost' cultures are not only unsustainable, they are dangerous to a company’s greatest assets.
In the era of corporate social responsibility (CSR) and mental health awareness, why don’t more companies enact policies that cultivate employee wellness? That may be because some executives think it could threaten their bottom line or upset investors.
However, a new article by Agiloft CEO Colin Earl in Conscious Company Magazine outlines how to create an employee culture that centers around a healthy work-life balance while also contributing to a healthy bottom line. In brief, his three guidelines are:
1. Focus on long term sustainability
Leaders must create goals that serve the long-term profitability of the company, not impossible-to-reach targets every few months to satisfy VCs.
“If 90 percent of startups fail, then following the status quo may not be the wisest choice.” – Colin Earl, CEO of Agiloft. Read the full article here.
2. Lead based on values
Don’t just promote company values, back them up with progressive policies. For instance, Agiloft’s customer-focused policies include an unconditional satisfaction guarantee as well as sales and implementation bonuses for all employees to ensure all hands are invested in customer success.
3.Provide meaningful employee incentives
Instead of providing trendy “perks” like nap pods and arcades, which just encourage employees to spend more time in the office, create a culture that encourages a 40-hour workweek and provide incentives that promote wellness and growth like an education stipend or an expenses-paid 10-day meditation retreat.
The result? Happy customers.
In direct opposition to the Silicon Valley startup “churn and burn” culture, Agiloft created an employee-centric, customer-focused culture. With these values Agiloft has earned a 99.6-percent customer success rate as well as top ratings on Glassdoor from employees. In addition to better customer service, employee-centric companies also create higher quality products due to better employee engagement and reduced turnover. In fact, according to research by Queens School of Business, disengaged employees contribute to 60 percent more errors, which likely result in unhappy customers and lost revenue.
It should be no surprise that happy employees lead to quality products and happy customers. We just hope other business leaders will realize this potential and empower more people with a healthy and productive employee culture.
For more information about working at Agiloft, click here or read more on the blog:
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